If Newspapers Are to Compete with Other Media They Must

question 102

Multiple Choice

If newspapers are to compete with other media they must do all of the following EXCEPT:

• A)refrain from spending money on Web sites.
• B)continue to keep editors and reporters free from influence by the marketing department.
• C)introduce special sections that appeal to segments of readers who have been difficult to attract.
• D)focus on maintaining circulation numbers.
• E)aggressively seek national advertising dollars.

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Definitions:

Rate Of Interest

The percentage at which interest is charged or paid over a specific period of time on borrowed or saved money.

Unsecured Loan

A loan that is issued and supported only by the borrower's creditworthiness, without any collateral.

Short-Term Loan

A type of loan that is scheduled to be repaid in less than a year.

Equity Financing

The sale of common stock or the use of retained earnings to provide long-term financing.