The Basic or Open Rate for a Magazine Ad Is

question 42

Multiple Choice

The basic or open rate for a magazine ad is:

• A)the point from which all rebates are taken.
• B)derived by looking at the volume or frequency of insertions.
• C)the one-time, full-page rate of publication.
• D)the basis for the short sale.
• E)the lowest rate available to high volume advertisers.

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Definitions:

Restatement (Third)

A collection of volumes intended to inform the judiciary, lawyers, and others about general principles of common law in various areas.

Section 402A

A section of the Restatement (Second) of Torts relating to the liability of sellers for harm caused by defective products.

Design Defects

Flaws in the intended design of a product that pose a risk to consumers or fail to perform safely as intended, leading to potential legal liability.

Strict Liability

A legal doctrine that holds a party responsible for their actions or products without the plaintiff having to prove negligence or fault.