Which of the Following Would NOT Be a Marketing Advantage

question 40

Multiple Choice

Which of the following would NOT be a marketing advantage offered by out-home-advertising?

• A)provides delayed brand awareness so customers are more comfortable with their shopping or buying decisions
• B)by extending basic advertising themes beyond traditional media, creates continuity for a brand or message
• C)is a point-of-purchase reminder to customers in the shopping and buying process
• D)offers a localized approach for national advertising campaigns
• E)can enhance direct-response offers by providing web addresses and telephone numbers

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Definitions:

Sensory Organs

Sensory organs are specialized structures that organisms possess to detect and process environmental stimuli, including eyes, ears, nose, tongue, and skin.

Reproduction

Producing babies that survive long enough to also reproduce.

Survival

The act of continuing to live or exist, typically in spite of an accident, ordeal, or difficult circumstances.

Unambiguous Stimuli

These are stimuli that are clear and unmistakable in their properties, leaving little room for misinterpretation.