To Create Effective Advertising, One Key Question You Need to Address

question 58

Multiple Choice

To create effective advertising, one key question you need to address early on is:

• A)How much is a prospect willing to spend?
• B)What motivates the consumer?
• C)What laws or regulations could affect the advertising strategy?
• D)What will our competitor's reactions be to this ad?
• E)Which phase in the advertising process to concentrate on at the exclusion of others?

---

Definitions:

Financially Attractive

A term describing investments, projects, or acquisitions that are appealing due to their potential for financial return or profitability.

Proposed Project

An outlined plan or proposal for a future project, often including objectives, methodologies, and potential impacts.

Net Present Value

The disparity between the current value of cash coming in and the current value of cash going out over a time frame, utilized in capital budgeting to evaluate an investment's profitability.

Annual Benefit

The total benefit, usually measured in monetary terms, that is expected to be received annually.