For Advertising, a Sociologist Would NOT Use Which of the Following

question 31

Multiple Choice

For advertising, a sociologist would NOT use which of the following research techniques?

• A)life-stage research
• B)trend watching
• C)a values and lifestyle analysis
• D)cohort analysis
• E)social class and stratification

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Definitions:

ACA Code of Ethics

A set of guidelines and standards developed by the American Counseling Association to ensure ethical behavior and decision-making by its members.

CACREP

The Council for Accreditation of Counseling and Related Educational Programs, which accredits master’s and doctoral degree programs in counseling.

Subjective Rating

An evaluation or judgment that is based on personal opinions, feelings, or tastes, rather than on external evidence or objective criteria.

Dichotomous

Divided or dividing into two sharply distinguished parts or classifications.