For an Individual Advertiser, the Readership Report Has the Capability

question 30

Multiple Choice

For an individual advertiser, the readership report has the capability to do all of the following EXCEPT:

• A)identity types of layouts that attract and retain the highest readership.
• B)compare current advertisements with those of competitors.
• C)compare current campaign against previous campaigns.
• D)compare understanding of the words with the intended level of readability.
• E)compare readership data of their ads in a given magazine issue to the norm for ads with the same size and color in the same product category.

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Definitions:

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Will

A legal document, not valid until the testator’s death, expressing the testator’s intent in the distribution of all real and personal property.

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