Discuss the Role and Importance of Research from an Organization's

question 91

Essay

Discuss the role and importance of research from an organization's perspective and from a consumer's perspective, referencing the Edsel and New Coca-Cola.

Understand the importance and impact of ethical codes in organizational behavior.

Identify and differentiate between various values and ethical principles guiding managerial behavior and decisions.

Analyze the role of managers in upholding ethical practices and the common types based on their ethical inclinations.

Understand the application and significance of Rokeach's value survey in evaluating individual and organizational ethical orientations.

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Definitions:

Trademark Infringement

An unauthorized use of a trademark or service mark on competing or related goods and services, leading to a likelihood of confusion.

Injunction

An order issued by a court that compels a person or entity to either take a certain action or stop doing something.

Damages

Monetary compensation awarded by a court to a person who suffers loss or harm due to another's act or omission.

Secondary Meaning

occurs when a descriptive term or phrase used in connection with a product or service becomes closely associated with that product or service in the minds of consumers.