What Are the Six Steps General Electric Follows When Developing

question 19

Essay

What are the six steps General Electric follows when developing a branding strategy (or developing a trademark for its brands)?

Identify differences in ethical perceptions and behaviors based on demographic factors such as age and gender.

Discuss the role of political skills within organizational behavior and its potential outcomes.

Understand the importance and methodologies of networking for career development.

Explain the construct of organizational politics and its dual impacts within organizations.

---

Definitions:

Personal Characteristics

Features or qualities that define an individual's identity, such as traits, behaviors, and attitudes.

Behavioural Approach

A method in psychology and management focusing on understanding and influencing human behavior through observation and empirical data.

Contingency Approach

A management theory stating that the best decisions are contingent on the situation and various variables involved.

External Cost

Costs incurred by third parties as a result of an economic transaction, which are not reflected in the transaction's market price, often necessitating government intervention.