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Why Do Savvy Marketers Define Their Missions in Terms of the Consumer

question 54

Essay

Why do savvy marketers define their missions in terms of the consumer needs they satisfy and not the products that satisfy those needs?


Definitions:

Time Value Of Money

The concept that money available in the present is worth more than the same amount in the future due to its earning capacity.

Initial Cash Outlay

The immediate amount of cash required to initiate a project, investment, or purchase.

Conventional

Based on or in accordance with what is generally done or believed.

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