Time Shifting and Channel Surfing Are Ways Consumers Can Practice

question 94

Multiple Choice

Time shifting and channel surfing are ways consumers can practice ________ to avoid messages.

• A) psychological noise
• B) perceptual defense
• C) selective exposure
• D) self defense
• E) roadblocking

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Definitions:

Good

A material item or service that satisfies a want or need; can be economic (having monetary value) or free (like air) but is essential for transactions in the market.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total benefits that buyers and sellers receive from participating in the market.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization in order to fund various public expenditures.

Good

A tangible product or item that satisfies some human want or need.