Consumer Innovators Are Not as Interested as Late Adopters or Nonadopters

question 43

True/False

Consumer innovators are not as interested as late adopters or nonadopters in the product categories that they are among the first to purchase.

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Definitions:

Achievement Test

An examination that measures a person's level of knowledge, skill, or accomplishment in a particular area.

Acquired Skills

Abilities or expertise developed through training or experience over time, as opposed to skills one is born with.

Aptitude Test

A test designed to assess a person's potential to develop skills or knowledge in a specific area.

General Ability

The overall capacity of an individual to perform tasks and solve problems across a variety of domains.