When Consumers Shop in a Retailer's Store,buy from Its Catalog,and

question 26

Multiple Choice

When consumers shop in a retailer's store,buy from its catalog,and buy from its Web site,this is a phenomenon known as:

• A) Multi-tasking.
• B) Multi-shopping.
• C) Extensive.
• D) Threetailing.
• E) Compulsive buying.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on a dependent variable.

Experimental Group

In research, the group of subjects who are exposed to the variable under investigation, as opposed to the control group which is not exposed.

Experimental Factor

An independent variable manipulated by the researcher in an experiment to determine its effect on an outcome.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.