All of the Following Are Direct-Flow Information Media in a Channel

question 14

Multiple Choice

All of the following are direct-flow information media in a channel communication system except:

• A) Salespeople.
• B) Merchandise displays on sales floors.
• C) Trade journals.
• D) Company magazines.
• E) Labels, tags, and warranty cards.

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Definitions:

Advertising

The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.

Super Bowl

An annual championship game of the National Football League (NFL), widely considered the pinnacle of American football.

Information About Quality

Knowledge or data regarding the characteristics or attributes of a product or service that determine its overall value to a consumer.

Product-Variety Externality

External benefits or costs to society resulting from a variety of products beyond what would be provided by market forces alone.