Practically Every Brand of Soft Drink Ever Made Is Available

question 141

Multiple Choice

Practically every brand of soft drink ever made is available at Mom's Soda Shop;regional beverages from around the world can be purchased at the retailer's Web site.The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it.The retailer's ________ is all types of soft drinks.

• A)branding strategy
• B)product objective
• C)positioning strategy
• D)marketing mix
• E)product mix

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Definitions:

Major Organic

Refers to the primary or most abundant organic compound formed as a product in a chemical reaction.

Methyl Ester

Organic compounds formed by replacing the hydrogen of an acid by a methyl group, with the general structure RCOOCH3.

Carboxylic Acid

A type of organic acid characterized by a carboxyl group (-COOH), widely found in nature and used in industrial applications.

Synthesis

The process of combining different entities to create a new, unified product, often referring to the production of chemical compounds.