Refer to the Scenario Below to Answer the Questions That

question 5

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-To encourage bigger purchases and to build brand loyalty,Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more.The baseball cap is an example of ________.

• A) brand entertainment
• B) a premium
• C) a billboarding effect
• D) a point-of-purchase material
• E) naming rights

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Definitions:

Auto Airbags

Safety devices in vehicles designed to inflate in the event of a collision to protect passengers from injury.

Moose Jaw

A city located in the province of Saskatchewan, Canada, known for its historical significance and attractions.

Diversifiable Risks

The portion of investment risk that can be reduced or eliminated through diversification, such as risks specific to a particular company or industry.

Unrelated Securities

Investments in financial assets that do not share common risk factors, industries, or characteristics.