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What is the B2C2C model and why is it an important marcom tool?
Equity Method
An accounting technique used to record investments in associate companies, where the investment is initially recognized at cost and subsequently adjusted for the investor’s share of the investee’s profit or loss.
Investment Account
A financial account held at a brokerage or financial institution that contains securities, cash, and other holdings for investment purposes.
Common Shares
Equity securities that represent ownership in a corporation, providing voting rights and entitling holders to a share of the company's profits via dividends.
Dividend
A share of profits distributed by a company to its shareholders, typically in the form of cash or additional stock.
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