Consider the Following Magazine Media Schedule as You Answer the Questions

question 136

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-If there were one weekly insertion in all the magazines for a four-week period,what would the total insertions be for the plan?

• A)30
• B)24
• C)9
• D)12
• E)36

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Definitions:

Disposable Income

Income available to an individual or household after accounting for taxes and other mandatory charges, available for spending or saving.

Saving

Saving refers to the portion of income not spent on current expenses and set aside for future use, often placed in accounts or investments that can accumulate interest over time.

Induced Consumption

The portion of consumption that changes as a result of changes in income, with higher incomes leading to increased consumption.

Autonomous Consumption

The amount of consumption that occurs regardless of current income levels, reflecting basic spending needed to survive.