Benetton Has Often Used Ads That Send a Social Message,such

question 71

Multiple Choice

Benetton has often used ads that send a social message,such as showing AIDS victims dying or featuring death row inmates,to make people aware of these issues.What type of advertising is this?

• A) advocacy advertising
• B) brand advertising
• C) identity advertising
• D) social advertising
• E) maven advertising

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Definitions:

Inhalant Abuse

The dangerous practice of inhaling chemical vapors from household, industrial, or medical products to achieve a psychoactive effect.

Reduced Inhibitions

A decrease in the psychological restraints that control behaviors, often leading to actions that might be considered impulsive or risky.

Emotional Excess

Experiencing and expressing an overwhelming amount of emotion, which can interfere with an individual's ability to think clearly and act rationally.

Provocations

Actions or words that are intended to arouse or incite a reaction, often anger or irritation, in another person.