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The product or service alone is considered the offer in direct marketing.
Q25: Explain which type of direct-mail list is
Q44: Internal marketing targets _ to get their
Q54: After spending 15 minutes on hold with
Q76: _ compiles trusted consumer-written reviews of local
Q108: A brand linkage test is another name
Q117: The zero moment of truth refers to
Q125: _ marketing occurs when a seller and
Q131: Before revising or developing a new public
Q133: Which of the following is most likely
Q135: Which of the following can marketers use