In a Marketing Database,the Term Expires Means ________

question 92

Multiple Choice

In a marketing database,the term expires means ________.

• A) the customer is dead
• B) the marketer no longer has permission to communicate with this customer
• C) the customer name is no longer valid
• D) the customer has not purchased from the marketer for more than 18 months
• E) the customer's name has been merged to another list

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Definitions:

Cognitive-behavioral Therapy

A form of psychotherapy that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.

Transference

In psychoanalysis, the process by which emotions and desires originally associated with one person are unconsciously shifted to another person.

Token Economy

A behavior modification method that uses tokens as a form of immediate reinforcement for exhibiting desired behaviors.

Classical Conditioning

The practice of learning through the repeated association of two stimuli; the response that is at first triggered by the second stimulus, is finally triggered by the first stimulus alone.