In a Marketing Database,the Term Expires Means ________

question 92

Multiple Choice

In a marketing database,the term expires means ________.

• A) the customer is dead
• B) the marketer no longer has permission to communicate with this customer
• C) the customer name is no longer valid
• D) the customer has not purchased from the marketer for more than 18 months
• E) the customer's name has been merged to another list

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Definitions:

Direct Materials

Raw materials that can be directly identified and easily traced to the manufacturing of a product.

Indirect Material

Materials used in the support of the production process but not directly a part of the finished product.

Period Cost

Costs that are expensed in the period in which they are incurred, not directly tied to the production of goods or services.

Goals Met

A term indicating the achievement of predefined objectives or targets.