In the Measurement of a Public Relations Campaign,what Is the Difference

question 100

Essay

In the measurement of a public relations campaign,what is the difference between output and outcomes?

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Definitions:

Yerkes-Dodson Law

A hypothesis that proposes there's a peak arousal level for optimal performance, indicating that performance can be adversely affected by either too low or too high levels of arousal.

Physiological Arousal

A state of heightened physical and psychological activity, including increased heart rate, alertness, and readiness for action.

High School Play

A theatrical performance produced and performed by students in a high school setting.

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow that describes a five-tier model of human needs, from basic physiological needs to self-actualization.