Refer to the Passage Below to Answer the Questions That

question 35

Multiple Choice

Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of partnership program does McDonald's enter into when its promotions are related to movies?

• A)co-marketing
• B)co-branding
• C)specialty
• D)cross promotion
• E)loyalty program

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Definitions:

Striving For Superiority

A concept in Adlerian psychology referring to the motivation to overcome inferiority and achieve increasingly higher levels of development.

Masculine Protest

Adlerian term for the effort to overcome perceived feelings of inferiority by emphasizing strength or superiority.

Self-Will

relates to an individual's capacity or determination to follow their own desires and ambitions regardless of external pressures or influences.

Overcoming

The act of successfully dealing with or gaining control over something difficult.