A Type of Memory Test in Which Respondents Are Asked

question 74

Multiple Choice

A type of memory test in which respondents are asked to report what they remember from the ad about the brand is known as a(n) ________ test.

• A) recall
• B) recognition
• C) semiotics
• D) likability
• E) attitude

---

Definitions:

Sociocultural Perspective

An approach in psychology that examines how societal and cultural factors influence behavior and mental processes.

Child-Directed Speech

A simplified form of language with exaggerated intonation and clear pronunciation that adults use when talking to young children.

Herd Immunity

A form of indirect protection from infectious disease that occurs when a significant percentage of a population has become immune to an infection, thereby providing a measure of protection for individuals who are not immune.

Adult Weight

The body weight or mass of an individual after reaching full physical maturity, contrasting with childhood or adolescent weights.