How Can a Marketer Use Promotion,price,and Distribution to Create a Favorable

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The Answer is Promotion in the form of advertising can create a favorable image for the brand by pairing it with positively evaluated stimuli,such as attractive models.Promotion also tells consumers what attributes they should look for in the product class and emphasizes the superiority of the brand in terms of those attributes.
Price can also create brand images as well as provide a functional competitive advantage.In terms of brand images,high prices can connote high quality for some products.Price can also be used to position a brand as a good value for the money.Through vast economies of scale and large market shares,a firm can sometimes sustain a price advantage.
Finally,a variety of distribution tactics can be used to gain a relative advantage.Good site locations and a large number of outlets are important advantages in the fast-food market and in the markets for other products and services.Also,a variety of in-store stimuli can offer products at least a temporary competitive advantage.

How Can a Marketer Use Promotion,price,and Distribution to Create a Favorable

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