Dexo CoPlans to Launch a New Version of Its Soft Drink

question 59

Multiple Choice

 Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?

• A) New-to-the-world products
• B) New-to-the-firm products
• C) Improvements and revisions of existing products
• D) Repositionings

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Definitions:

Strategic Plan

A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Standing Plan

A long-term approach created to be used repeatedly in situations that occur frequently within an organization.

Sexual Harassment

Unwanted or unwelcome behavior of a sexual nature that affects an individual's employment, interferes with work, or creates a hostile work environment.

Organisational Policy

A set of principles and rules designed to guide decisions and achieve rational outcomes within an organization.