According to the VALS™ Framework,consumers Driven by a Desire for Social

question 38

Multiple Choice

 According to the VALS™ framework,consumers driven by a desire for social or physical activity,variety,and risk taking are motivated primarily by _____.

• A) ideals
• B) achievements
• C) self-expression
• D) self-motivation

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Definitions:

Surplus Revenues

Funds that exceed the expected or required amounts, often discussed in the context of governmental or organizational budgets.

Not-for-Profit Corporations

Organizations that operate for purposes other than making a profit, often focused on charitable, educational, or social missions.

Flagship Store

The leading retail store of a brand, often containing the widest range of products and depicting the brand's identity.

Foreign Corporation

A business entity that is incorporated under the laws of a country different from where it conducts its operations or has its principal business activities.