EasyClean Vacuum Cleaners Used the Slogan: "Anything Else Is a Compromise

question 32

Multiple Choice

 EasyClean vacuum cleaners used the slogan: "Anything else is a compromise." The manufacturer of EasyClean vacuum cleaners uses positioning: 

• A) based on superiority to competitive products.
• B) in terms of use or application.
• C) in terms of particular types of product users.
• D) relative to a product class.

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Definitions:

Contribution Margin

The amount by which sales revenue exceeds variable costs of production, indicating how much revenue contributes to fixed costs and profits.

Departmental Profit

The profit generated by a specific department within a company after direct costs and expenses related to the department are subtracted from its revenue.

Total Assets

The sum of all owned resources with economic value that a company possesses, which can contribute to its future revenue.

Operating Expenses

Costs associated with a company's main operational activities, excluding the cost of goods sold.