The Use of a Brand Name to Facilitate Entry into a New

question 53

Multiple Choice

The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____.

• A) brand extension
• B) line extension
• C) myopic marketing
• D) multibranding

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Definitions:

Gear Select Sensor

A device in a vehicle's transmission system that detects the position of the gear lever and sends signals accordingly to the transmission control module.

Rail Shaft

A long, cylindrical component that serves as a guide or support for moving parts, commonly used in machinery and equipment to ensure precise linear motion.

Shift Finger Position

Refers to the specific location or orientation of the shift finger within a manual transmission, which engages different gears.

J1939 Multiplexed

A communication protocol based on CAN (Controller Area Network) used for electronic control units (ECUs) in vehicles.