Your First Task as a Product Manager at Dow Chemical

question 65

Essay

Your first task as a product manager at Dow Chemical is to evaluate the market segmentation strategy followed by your predecessor.For the past four years,this manager had been dividing the market on the basis of NACE codes and developing a separate marketing strategy for each of 5 different NACE industries.Describe the specific steps that you would follow in evaluating the existing segmentation plan.What factors might prompt you to seriously consider making a change in the existing segmentation approach?

Recognize the importance and components of an effective code of conduct.

Understand the implications of fair use in copyright law.

Identify the ethical obligations employees have towards their employers.

Understand the standards and conditions that justify whistle-blowing according to ethicists.

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Definitions:

Enantiotopic

Describes atoms or groups of atoms in a molecule that are mirror images of each other but are not superimposable, similar to one's left and right hands.

Quintet

A group of five lines or peaks observed close together in a spectroscopic measurement, often indicative of a specific atomic or molecular structure.

Triplet

In spectroscopy, a pattern of three closely spaced spectral lines or signals, often due to splitting in NMR or EPR spectroscopy caused by spin-spin coupling.

Signals

Manifestations or indicators that convey information or data, especially within the context of communication systems or analytical instrumentation.