Consider This Dilemma: a Product Manager Finds That Organizational Buyers

question 36

Multiple Choice

Consider this dilemma: A product manager finds that organizational buyers view a particular product attribute as being both important and differentiating;unfortunately,the firm's brand is viewed as being inferior to competing brands on this attribute. In this situation,an appropriate generic strategy for the product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the above
• E)(a)and (b)

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Definitions:

Nociceptors

Specialized sensory neurons that respond to damaging or potentially damaging stimuli by sending signals to the spinal cord and brain.

Thermoreceptors

Sensory receptors that respond to changes in temperature.

Mechanoreceptors

Sensory receptors responsible for detecting mechanical pressure or distortion, playing critical roles in touch and auditory systems.

Tactile Corpuscles

Specialized nerve endings in the skin that are responsible for sensitivity to light touch.