Consider This Dilemma: a Product Manager Finds That Organizational Buyers

question 36

Multiple Choice

Consider this dilemma: A product manager finds that organizational buyers view a particular product attribute as being both important and differentiating;unfortunately,the firm's brand is viewed as being inferior to competing brands on this attribute. In this situation,an appropriate generic strategy for the product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the above
• E)(a)and (b)

---

Definitions:

Advertising

The action or business of promoting and selling products or services, including market research and advertising design, through various media channels.

Flak

A term often used to describe strong criticism or opposition, typically in a public or media context.

Journalists

Professionals who collect, write, or distribute news and other current information to the public through various media platforms.

African Americans

A racial or ethnic group in the United States with ancestry from the black racial groups of Africa.