Service Variability Is a Unique Service Characteristic

question 64

Multiple Choice

Service variability is a unique service characteristic. From the following list,choose the marketing implication most closely related to this characteristic.

• A)buyer-seller interaction requiring that the service be done "right"
• B)planning capacity on the basis of peak demand
• C)emphasizing strict quality control standards
• D)using pricing and promotion to even out demand peaks and valleys
• E)None of the above applies specifically to service variability.

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Definitions:

Passively Respond

A behavior or response where an individual does not actively engage or react in a situation but instead allows things to happen without direct interaction.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Sexually Promiscuous

Describing individuals who engage in sexual activities with multiple partners frequently and without deep emotional attachments.

Narcissistic Character

A personality trait characterized by a grandiose sense of self-importance, a need for admiration, and a lack of empathy.