The Development of Marketing Programs for Both Products and Services

question 19

Essay

The development of marketing programs for both products and services can be approached from a common perspective, yet the relative importance of various strategic elements and the form of these strategic elements will differ between products and services. Explain.

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Definitions:

Productivity

The measure of efficiency in which goods and services are produced, often evaluated by the output per unit of input.

Process Re-engineering

Process re-engineering involves analyzing and redesigning workflow and processes within and between organizations to optimize performance and reduce costs.

Work Processes

The series of tasks, activities, or operations involved in the completion of a job or the production of goods and services within a workplace.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making incremental improvements over time.