New Product Development Is Inherently More Difficult, Messier, and Less

question 13

Essay

New product development is inherently more difficult, messier, and less successful in the service sector. What steps can be taken to enhance the effectiveness of the new service development process? What are the common features that successful new service projects seem to share?

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Definitions:

Cognitive-Behaviorist

A practitioner of a psychological approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Upbringing

The care, teaching, and training provided to a child by parents or guardians from infancy through adulthood.

Obsessive-Compulsive Personality Disorder

A personality disorder characterized by a pervasive pattern of preoccupation with orderliness, perfectionism, and control, at the expense of flexibility, openness, and efficiency.

Unemployed Women

Women who are capable of working and willing to work, but are unable to find suitable employment.