Consider the Message Below

question 13

Multiple Choice

Consider the message below:
Our department is short-staffed right now, as a number of employees were selected to participate in the current training program. This has coincided with a flood of paperwork that we must complete by the end of the week to fulfill the new compliance requirements. So without some divine intervention, our team won't be able to make it to this month's regularly scheduled meeting.
-Which of the following would likely require more explanation of the reason for the request than others?

• A) asking a retailer to exchange the sweater that you purchased for another sweater in the same style but in a larger size
• B) asking an online vendor for a refund on a defective piece of equipment
• C) asking a colleague to give you information about a subject unrelated to your field that you have never discussed together
• D) asking the manufacturer to accept the return of a hardware device that is incompatible with your computer
• E) asking a company for a refund on the tickets you bought for a seminar that was cancelled

Understand the role and impact of Corporate Social Responsibility (CSR) in the entertainment industry.

Analyze the efficiency and risks associated with corporations purchasing naming rights to sports venues.

Describe the duties of a publicist for celebrities.

Outline strategies for promoting events such as film festivals to maximize visitor attendance.

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Definitions:

Corporate Altruism

The practice of businesses voluntarily engaging in philanthropic activities and making decisions that benefit society as a whole, beyond what is required for profit maximization.

Cause Marketing

A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.

Avon Breast Cancer Crusade

A program initiated by Avon Products, Inc. to raise awareness and funds for breast cancer research and access to care.

Philanthropic Marketing

Marketing efforts that involve charitable activities or donations to support social causes.