In Its Advertising, an Automobile Company Emphasises Such Features as High

question 6

Multiple Choice

In its advertising, an automobile company emphasises such features as high kilometres per litre of petrol, an excellent rating in safety, and high resale value of its product.The company is trying to appeal to which of the following consumer needs?

• A)Sentiment needs
• B)Biogenic needs
• C)Hedonic needs
• D)Utilitarian needs

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Definitions:

Nativism

The political policy of promoting the interests of native inhabitants against those of immigrants, often associated with anti-immigrant sentiments and actions.

Emilio Aguinaldo

Was a Filipino revolutionary, politician, and military leader who is officially recognized as the First President of the Philippines, serving from 1899 to 1901.

Provisional Government

A temporary governmental authority established to manage state affairs until a permanent structure is instituted, often after a coup or during transitions.

Plessy v. Ferguson

A significant 1896 decision by the U.S. Supreme Court that confirmed racial segregation was constitutional if facilities for each race were "separate but equal."