James Rodriguez, an Advertising Manager for Verizon, Has Chosen the Words

question 137

Multiple Choice

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. In which stage of developing the advertising campaign is James?

• A) Defining the advertising objectives
• B) Developing the media plan
• C) Creating the advertising message
• D) Executing the campaign
• E) Identifying the advertising target audience

---

Definitions:

Set Scores

The collection of individual scores or data points that represent the performance or achievements of a group or individual.

Number Scores

Quantitative values assigned to individual items or responses in assessments or tests.

Mode

A measure of central tendency; the most frequent score in a distribution of scores.

College Sophomores

A demographic often used in psychological and educational research, referring to students in their second year of college.