Use the Following to Answer the Questions

question 136

Multiple Choice

Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.The owners of Greensprings Cemeteries are apparently operating under which of the following orientations?

• A) Sales orientation
• B) Market orientation
• C) Production orientation
• D) Business orientation
• E) Profit orientation

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Definitions:

Making Lifestyle Changes

The process of modifying personal habits and behaviors, such as diet, exercise, and sleep patterns, to improve one's health, wellbeing, or quality of life.

Reducing Workload

The process of decreasing the amount of work assigned to an individual or team, often to improve efficiency or work-life balance.

Executive Monkey Study

A study conducted by Brady in 1958 which ostensibly showed that monkeys in a position of making decisions exhibited higher stress levels, leading to implications on workplace stress in humans.

Shocks

Sudden and disturbing events or experiences that cause emotional or physical disturbance.