A Disadvantage of Organizing a Firm's Marketing Unit by Products

question 18

Multiple Choice

A disadvantage of organizing a firm's marketing unit by products is that

• A)product managers do not have adequate control over marketing activities.
• B)large firms might experience coordination problems.
• C)it can be rather expensive.
• D)specialized marketing assistance is less readily available.
• E)marketing flexibility is limited.

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Definitions:

Imports

Imports involve items or services acquired from another country for the aim of selling or employing them within the recipient nation.

Domestic Producers

Local or national companies and individuals that produce goods or services within a country's borders.

Tires

Rubber-covered, air-inflated components of a vehicle that provide a flexible cushion between the vehicle and the road, enhancing traction and absorbing shock.

Average Tariff

The average rate of duty or tax levied on imported goods.