Research That Allows Marketers to Make Causal Inferences About Relationships

question 153

Multiple Choice

Research that allows marketers to make causal inferences about relationships is called

• A) variable research.
• B) relationality.
• C) exploratory research.
• D) linkage research.
• E) experimental research.

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Definitions:

Multinomial

Related to outcomes or processes that can fall into more than two categories in statistical experiments.

Categories

Distinct groups or classes into which items or individuals can be sorted based on shared qualities or characteristics.

Proportion

A statistical measure that indicates the fraction of the total population that possesses a particular attribute or characteristic.

Chi-squared Goodness-of-fit Test

This test assesses if observed frequencies in a single categorical variable match expected frequencies determined from a theoretical distribution.