A Marketer That Targets Customers Based on Marital Status and the Presence

question 75

Multiple Choice

A marketer that targets customers based on marital status and the presence and age of children is using

• A) behavioristic segmentation.
• B) lifestyle variables.
• C) psychographic variables.
• D) family life cycle.
• E) phase of life segmentation.

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Definitions:

Rewards And Punishments

A system of incentives and disincentives used to influence behavior, often employed in organizational contexts to motivate employees.

Organizational Priorities

The ranked importance of goals, projects, or tasks within an organization, guiding decision-making and resource allocation.

Recruitment Process

The series of actions, steps, or procedures undertaken by an organization to identify, attract, and select candidates for employment.

Organizational Design

The process of shaping an organization's structure and roles to align with its objectives, strategy, and culture.