Micromarketing Is

question 80

Multiple Choice

Micromarketing is

• A) a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B) developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
• C) marketing efforts that are tightly controlled by high-level executives in the organization.
• D) a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
• E) creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Horizontal Hypermobility

The frequent geographical movement or relocation of individuals, typically for work reasons, across similar levels of socioeconomic status.

Lateral Job-Changes

Movements or transfers to different positions at the same level of hierarchy within an organization, often to gain broader experience.

The Precariat

A social class formed by people suffering from precarity, which is a condition of existence without predictability or security, affecting material or psychological welfare.