Why Are Consumer Attitudes an Important Issue for Marketers to Study

question 183

Essay

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

---

Definitions:

Financial Results

The outcome of a company's activities in numerical terms over a specific period, often presented in income statements, balance sheets, and cash flow statements.

Cause and Effect Relationships

The principle that every effect has a specific and predictable cause, commonly applied in scientific and logical analysis.

Residual Income

The income that remains after subtracting all requisite costs of capital from operating income, often used to assess divisional or project performance.

Operating Expenses

Operating expenses are the costs associated with running a business’s core operations on a day-to-day basis, excluding the cost of goods sold.