________ Refers to Activities Undertaken by Marketers to Encourage Consumers

question 5

Multiple Choice

________ refers to activities undertaken by marketers to encourage consumers to spread word of mouth about the brand.

• A) Crowd sourcing
• B) Stealth marketing
• C) Buzz marketing
• D) Social marketing

---

Definitions:

Plant Assets

Durable physical assets employed in the running of a business, designed for long-term use and not for being sold off.

Accrued Expenses

Expenses that have been incurred but not yet paid or recorded in the company's financial statements.

Accrued Revenues

Revenues that have been earned but not yet received in cash or recorded at the statement date, common in service-related transactions.

Adjusting Entry

An accounting entry made in the books at the end of an accounting period to allocate revenues and expenditures to the period in which they actually occurred.