One Disadvantage of Projective Techniques Is That

question 39

Multiple Choice

One disadvantage of projective techniques is that: 

• A) they are highly threatening to respondents for sensitive topics.
• B) they cannot be used for word association tests of new brand names.
• C) it is not possible to identify important motives underlying consumer choices.
• D) it requires trained and experienced interviewers as sensitive data may be elicited.

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Definitions:

Diabetes Mellitus

a metabolic disorder characterized by high blood sugar levels over a prolonged period.

Protein Synthesis

The biological process in which cells build proteins based on the genetic instructions carried by mRNA; involves transcription and translation processes.

Cortisol

A steroid hormone produced by the adrenal cortex, involved in the body's stress response, metabolism, and immune response.

Inflammation

The body's response to injury or infection, often marked by redness, heat, swelling, and pain.