Dexo CoPlans to Launch a New Version of Its Soft Drink

question 59

Multiple Choice

 Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?

• A) New-to-the-world products
• B) New-to-the-firm products
• C) Improvements and revisions of existing products
• D) Repositionings

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Stressful Situation

A scenario or event that puts pressure on an individual, potentially causing emotional strain or tension.

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Women who are emotionally, romantically, or sexually attracted to other women and are of adult age.

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Gay

A term referring to a person who is emotionally, romantically, or sexually attracted to individuals of the same sex.