_____ Refers to an Approach That Identifies Specific Households in a Market

question 23

Multiple Choice

_____ refers to an approach that identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.

• A) Psychographic segmentation
• B) Social segmentation
• C) Benefit segmentation
• D) Geodemographic segmentation

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Definitions:

Transaction Costs

Expenses incurred in making an economic exchange, including search, bargaining, and enforcement of contracts.

Volume Of Trade

The total quantity of shares or contracts traded for a specified financial instrument or market within a specified period.

Gains From Trade

The increase in utility or welfare that countries or individuals obtain by engaging in voluntary exchange of goods and services.

Price Differential

The difference in price between two related goods, markets, or levels of supply chain.