A Positioning Map Is

question 2

Multiple Choice

 A positioning map is: 

• A) constructed by surveying customers about various product attributes and developing dimensions and a graph indicating the relative position of competitors.
• B) used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities, interests, and opinions.
• C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
• D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM analysis.

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Definitions:

Marketing Manager

A professional responsible for planning, developing, implementing, and overseeing marketing strategies to promote products or services and increase market share.

Controller

A high-level executive responsible for a company's financial statements, accounting, and financial planning.

Flexible Short-term Financial Policy

A financial strategy that emphasizes maintaining liquidity and flexibility in meeting short-term obligations without committing to long-term financial decisions.