All of the Following Are Important Goals of Marketing Communications

question 5

Multiple Choice

 All of the following are important goals of marketing communications EXCEPT: 

• A) building positive images.
• B) identifying prospects.
• C) building channel relationships.
• D) designing and product development.

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Definitions:

Neuroscience

the scientific study of the nervous system, including its structure, function, development, genetics, biochemistry, physiology, pharmacology, and pathology.

Biological Approach

A perspective in psychology that explains mental processes and behavior by focusing on genetic, hormonal, and neurochemical explanations.

Evolutionary Approach

A theoretical perspective that seeks to explain behavior through the lens of adaptation and natural selection.

Psychology

The scientific study of the mind and behavior, including the processes associated with thoughts, emotions, and actions.