_____ Involves the Use of Both Traditional Channels and Electronic

question 79

Multiple Choice

_____ involves the use of both traditional channels and electronic exchanges to better serve customers and build relationships with them.

• A) Multichannel marketing
• B) Direct sales
• C) Vending machines
• D) Mass merchandising

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Definitions:

Sale On Approval

A conditional sale that is to become final only in case the buyer, after a trial, approves or is satisfied with the article sold.

Risk Of Loss

The responsibility for the financial impact of damage, destruction, or disappearance of goods or property, assigned by law or by contract.

F.O.B. Boston

A term indicating that the seller is responsible for goods transportation and risk until the goods are loaded onto a ship in Boston.

Risk Of Loss

Legal term defining which party bears the financial responsibility for damage, destruction, or loss of property, particularly in transactions of goods.